Apple increases OEM and OS market sharePublish date: 03 August 2012 by Hanleigh Daniels
Market research firm, comScore, has released the latest data from its MobiLens service, looking at key trends within the US mobile phone industry over the three month period ending June 2012. The analytics firm’s study surveyed more than 30 000 US mobile subscribers.
Samsung again managed to come up tops as the leading handset manufacturer overall, by snapping up a market share of 25.6%. In terms of mobile platforms, Google’s Android operating system (OS) continues to increase its stake of the US smartphone OS market. Android now accounts for 51.6% of all smartphone subscribers, whilst Apple’s iOS captured 32.4% of the market.
OEM market share
While Samsung got comfy on top of the US OEM throne, competition heated up for second place with the Korean tech giant’s neighbour LG finishing ahead of Apple courtesy of its 18.8% share of the pie.
Completing the top three is the Cupertino-based iPhone and iPad maker, whose share of the OEM market continues to grow, increasing by 1.4 percentage points to 15.4% of mobile subscribers. Apple is followed by Google-owned Motorola Mobility and its 11.7%, with Taiwanese smartphone and tablet maker HTC coming in fifth place with a 6.4% share of the US smartphone market.
Smartphone platform market share
According to comScore, over 110 million people in the US owned smartphones
during the three months ending in June 2012, which is an increase of 4% compared to March 2012. Together Android (51.6%) and iOS (32.4%) dominate the smartphone OS landscape Stateside, accounting for 84% of the market. BlackBerry
holding company RIM
(Research In Motion) occupied third spot thanks to its 10.7% US smartphone OS share, and is followed by Microsoft
’s Windows Phone OS
(3.8%) and Symbian
(a measly 0.9%).
In related news, RIM recently delivered
a peek into its mobile OS future, when the Canadian smartphone
maker showcased its forthcoming BlackBerry 10 platform locally during BlackBerry 10 Jam in Cape Town.