With 75 000 magazines printed and distributed to LSM 9-10 readers, TechSmart magazine is South Africa’s largest technology publication.
One of the questions we get asked most often is: How do you distribute your free magazine?
Effective distribution is something Smart Publishing pays a lot of attention to. Our distribution is evaluated on a monthly basis and constantly improved. TechSmart is distributed to consumers and business decision-makers via:
Retail point stands located at carefully chosen shopping centres to reflect TechSmart’s reader demographic of LSM 9-10. Both destination and convenience centres are included.
Schools and tertiary institutions in affluent areas of Gauteng.
Office parks and business points in Gauteng. TechSmart’s Business distribution network has been developed over the last eight years. We distribute to companies like ABSA, Sasol and Cell C and all the major corporate office parks.
GAUTENG (799 points)
• 42 000 to 217 stands at Gauteng retail points (consumers)
• 6 000 to 108 Gauteng schools and tertiary institutions (consumers)
• 17 000 to 474 Gauteng office parks and business points (businesses)
KWAZULU-NATAL (180 points)
• 5 000 to 180 stands at KZN retail points (consumers)
WESTERN CAPE (189 points)
• 5 000 to 189 stands at Western Cape retail points (consumers)
We find our readers are becoming increasingly loyal with 61% of respondents reading every issue of
TechSmart. Since the distribution strategy has remained fairly consistent over the past few years, an increase in loyalty might be contributed to improved content and brand loyalty.
50% of TechSmart’s readers read the magazine from cover to cover, without any particular preference to certain sections. 85% of TechSmart readers claim that other people also peruse their TechSmart copy. On average 3.5 people read each magazine, which equates to a monthly readership of 262 500 and a massive yearly readership of over 3 million.