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Google celebrates International SMB Month with an ecommerce summit and digital marketing scholarships

By Staff Writer 15 June 2022

Google has announced new initiatives to support small retail businesses in Africa as part of a month-long commemoration of International Micro, Small, and Medium-sized Businesses Day in June. FULL STORY >

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How regulated industries are getting results from digital marketing

By Press Release 22 April 2022

Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. FULL STORY >

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Industry advice - Four digital marketing tips for the festive season rush

By Industry Contributor 17 December 2020

Selina Bieber, Senior Regional Director at GoDaddy offers businesses some quick tips to make the most of the festive season after a challenging year. FULL STORY >

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Interview with SearchKings: Demystifying marketing for SMEs

By Ryan Noik 14 August 2018

How do I grow my business? This is the question that an interview with SearchKings Africa focused on, and its founder offered insight into. FULL STORY >

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Marketing in the digital world is not digital marketing

By Press Release 16 February 2018

Programmatic Media Buying has made massive inroads and is now the dominant form of monetisation for publishers, according to Acceleration. FULL STORY >

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Opinion - ‘Content’ Overboard: debunking the need for a digital content strategy

By Opinion 11 December 2017

Pierre Cassuto, General Manager of HoneyKome (an Ole! Media Group company), explains why being asked for a ‘content’ strategy irks him and how companies can ‘swim’ on their own in the digital pool. FULL STORY >

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Interview - Pete Case, Founder and CEO of Gloo

By Hanleigh Daniels 13 June 2013

Pete Case founded Gloo in 2005 after moving to South Africa in 2000 from the UK. TechSmart tracked him down to talk about changes in the digital marketing landscape. FULL STORY >

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