By 15 April 2015 | Categories: Communications



Technology is set to change how work is done, according to Brendan McAravey, the country manager for Citrix South Africa. McAravey explained that more people than ever before are leaving the corporate office behind to work remotely.

“To address this, the technology industry has had to move fast and in just the past year, we have seen acquisitions, apps and services developed – all with a single goal: to help make people productive, securely, from anywhere,” he continued. Furthermore, McAravey pointed out that, as the need to work remotely increases, technology will have to continue to improve. He further noted that there are a number of changes people and businesses can expect to see in the coming months and years.

Citrix explains how technology will change work and business

Brendan McAravey, the country manager for Citrix South Africa.

1. Employee requests for mobility are now a requirement.

McAravey began by noting that, for progressive companies, remote working is nothing new. But, he added, over the past four years, the expectations around mobility have grown. He cited findings by Forrester Research, which showed that 61% of information workers work outside the office, with Forbes reporting that the number of workers who telecommute expected to increase 63% in the next five years.

McAravey also noted that the willingness on behalf of South Africans is present, reminding that in a recent study into the work-life balance of South African office workers, conducted by FreedThinkers on behalf of Citrix, 54% of workers indicated that they would be very likely or slightly likely to work from home if their employer allowed it.

“People are demanding the ability to work from locations that best enable them to get their jobs done. And with this comes increased job satisfaction while also delivering a more flexible and agile organisation that is better equipped to deal with the increased speed of change in today’s business climate,” he added.

2. Device management is becoming obsolete – workspaces are the new paradigm.

Secondly, the abundance of devices an average user carries with them is also playing a role in the changing face of work. McAravey pointed out that today’s employee has at least three devices that they use to get their work done – some personal, others corporate-owned. Each of these devices is from a different hardware provider with a different version of an OS.

The thousands of device/OS combinations and the diverse ownership make it nearly impossible to manage each device the way traditional corporate PCs were handled. Instead, McAravey believes IT will shift focus to service delivery on any device, without worrying about the device itself. The concept of workspaces that offer a combination of corporate apps and data that are secured by IT and always available to individuals, regardless of the device they are on, has already emerged bringing value to many organisations.

3. Business apps will have built-in collaboration, increasing employee engagement.

As more people go mobile, the issue of the day becomes how organisations can retain the same sense of camaraderie and collaboration as found when employees are in different geographies? Thus, social collaboration technologies are expected to take centre stage in 2015 as these tools will become built into everything we do.

Imagine your email app giving you simple one touch access to start a video chat immediately. Or, if working collaboratively on a presentation, opening up a white-boarding app within the meeting app, and illustrating your ideas to your colleagues. In 2015, the tools we need to connect instantly with colleagues and customers around the world will be built into the apps we use every day.

4. Extending “software-defined” concepts to the workplace will redefine IT.

McAravey continued that the software-defined datacenter changed how IT implemented their datacenters – it transitioned compute, networks and storage from physical assets to virtual, self-provisioned resources. But this is just the beginning. Organisations will now look beyond the datacenter to explore how a software-defined workplace can bring not only operational and technical efficiencies but also benefits to people and the business as a whole.

Instead of focusing on office locations where employees have to be present to get their work done, now people and places can become “virtual” and work can happen anywhere. This concept will reinvent how IT services are consumed, delivered and managed, giving businesses the agility to capitalise on new growth opportunities and respond to a dynamic and fast changing market.

Looking ahead

“In the coming years, we expect a major change in how business and IT enable their workforce. Whether people are working from new and exciting locations, from new devices and OSes, or with new apps that make collaboration easy from anywhere, becoming “software-defined” will reinvent how people work, accelerating business mobility,” McAravey concluded.



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