Partners, globally, now have an opportunity to become an extension of the MTN brand, through a new Partner Programme unveiled by MTN Business.
“MTN, having expanded beyond telecoms and mobile with aspirations to become the ICT partner of choice, is now broadening its global ecosystem to include a wide range of partners under the new MTN Partner Programme. These selected partners include wholesalers, retailers, WASPs, OEMs, MVNOs, solutions partners, carriers and strategic alliances,” says Johannes Kanis the GM for Partnerships at MTN Business South Africa. “This gives our partners a rare opportunity to leverage the MTN brand to expand their reach and deliver a broader range of high value integrated ICT products and solutions.”
MTN aims to partner with a broad range of industry players, from up-and-coming entrepreneurs and independent software vendors, through to established ICT solution providers, to leverage the strengths of the partner ecosystem and deliver multifaceted, integrated and world-class solutions to address customer needs. The programme will give partners access to sales support, training, incentives and co-marketing opportunities throughout its markets.
The new programme offers funding, discounts, incentives, referral fees and IP revenues structured within a tiered partner model; which gives partners a range of benefits and added credibility in line with their MTN Foundation Partner, Premier Partner or Elite Partner status.
Partners will also be supported through access to coaching, co-marketing funding and sales incentives. Prospective partners will receive guidance from a partner advisory council led by MTN executives, invitations to specialised industry events and engagement through a dedicated partner hub.
“Our valued partners play a critical role in our growth and we believe the new Partner Programme is a win-win proposition. By developing a thriving ICT products and solutions ecosystem under the MTN banner, we will be in a strong position to jointly target lucrative opportunities and grow our businesses together,” concludes Kanis.