FUJIFILM South Africa has announced the immediate local availability of the instax SQUARE SQ6 Taylor Swift Edition instant camera, alongside newly branded Taylor Swift SQUARE film. The products, designed by instax global partner Taylor Swift, are new additions to the instax line-up, which allow users to shoot and enjoy on-the-spot photo printing.
Taylor Swift design
The instax SQUARE SQ6 Taylor Swift Edition features a gold-coloured newspaper pattern on a black base for a stylish body, with a design similar to Taylor Swift's latest record-breaking album called ‘reputation’. The metallic ring around the lens blends well with the gold design pattern, providing a cutting-edge finish that sets it apart from the regular SQ6 range. Rounding off the camera is a faithful reproduction of Taylor Swift's autograph printed on the back of the body, coming with a Taylor Swift original camera strap and film case included in the package.
Original Taylor Swift Edition film, featuring a print of Taylor Swift's autograph on a special black frame has also been released in South Africa. This film will work with any instax camera that can shoot with SQUARE film.
A member of the SQ6 family
The Taylor Swift Edition comes as a new entry into the instax SQ6 range, with current models previously available in Blush Gold, Graphite Grey and Pearl White. An instant hit at launch, the SQ6 cameras are able to deliver square format prints (1x1 aspect ratio) within three minutes.
As can be expected, the instax SQUARE Taylor Swift Edition shares the same DNA as the rest of the SQ6 range. This includes ease of use, with the Automatic Exposure Control calculating the surrounding brightness to adjust shutter speed for clear images. Normal, Landscape and Macro modes are included for impressive scenic shots on the far end, as well as close-up images at only 30 cm away.
Fans of Taylor Swift can push their creativity with the Double Exposure mode, where two images are combined on the same print. There are also three filters (green, purple and orange) to pop on the flash to help with adding interesting colour effects to photos.
Availability and price
South African fans of Taylor Swift can look for the new FUJIFILM instax SQ6 model at Musica stores or Takealot, retailing for a recommended R2499. The new instax SQUARE Film Taylor Swift Edition can be purchased in packs of 10 and is available for a recommended price of R210.