Acer appoints new local distributorBy Tom Manners 15 October 2010 | Categories: news
South African ICT distributor, Rectron has announced that it has been officially appointed by Acer as a distributor.
Rectron’s appointment comes at a time when the South African market is steadily recovering from the global recession. The company sees Acer as a major addition to its product portfolio, expanding its lineup to meet with the company’s post-recession strategy. Rectron has an established, nation-wide footprint, and says it will be working closely with its dealer base ensure that it is able to meet the needs of Acer’s local distribution strategy.
“Acers wide range of products fit perfectly with our product line-up, allowing us to expand our current portfolio where we will be offering our channel partners Acers products alongside our current brands, allowing our customers the opportunity to substantially expand their breadth in their respective market segments.” said Tony Chiang-Lin, business manager at Rectron.
“It is common knowledge that Acer notebooks are Number One in EMEA and Number Two Globally and, with us picking up Acer, represents a big leap for us in achieving our vision of becoming the Number One mobility distributor in the Southern African Market. Acer is a great company with great people, and like us we aim to satisfy the needs of the market in South Africa.”, says Mark Lu, CEO of Rectron.
“Acer wants to cover as much of the market as possible with distributors that are dominant in each different market sector which includes channel, retail, corporate, and government,” added Chiang Lin. “Appointing Rectron helps both companies and brings Acer a bigger channel for distribution.”
Chiang-Lin states that “Acer makes Rectron that much stronger and allows Rectron to expand its reach within the channel.”
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