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Intel introduces its Connected Store conceptBy Hanleigh Daniels 12 January 2011 | Categories: news
Intel is trying to bring the retail shopping experience into the 21st century with the recent unveiling of its Connected Store concept, a two-story futuristic retail storefront that is equipped with the latest technology for the retail and digital signage market segments. With this the company aims to integrate the best of online and mobile shopping within a traditional retail environment.
This concept store employs second generation Intel Core processors, previous-generation Intel Core CPUs as well as Intel Atom chips, to power interactive demonstrations, such as adiVERSE, a virtual search engine for footwear designed in part by adidas. A number of other leading retail brands including Best Buy, Kraft Foods and Procter & Gamble also worked with Intel to create these innovative shopping experiences to showcase what is possible.
“Intel’s innovative retail solutions are designed to meet the changing needs of tomorrow’s marketplace by promoting brand interaction and delivering a more personalized and enjoyable shopping experience,” said Jose Avalos, general manager, Embedded Computing Division, Intel.
“The interactive demos illustrate how retailers are able to reduce energy consumption, lower total cost of ownership and increase profits with features such as remote manageability and anonymous video analytics.”
Intel also announced Intel AIM Suite, a new video analytics technology for anonymous audience measurement in retail and digital signage applications within storefronts. This big brother-esque software anonymously monitors viewer metrics such as age, gender and length of attention. This enables retailers as well as advertisers to deliver targeted content for individual viewers and track return on investment with greater accuracy.
The concept video follows after the break.
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