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Kinect sells 1 million unitsBy Johan Keyter 16 November 2010 | Categories: news
Microsoft yesterday announced that its new motion-sensing peripheral, the Kinect, has sold more than one million units within its first ten days of availability.
Microsoft is sure to be smiling all the way to the bank after the latest sales figures came pouring in, with the company now on track to sell its target amount of five million Kinect units by the end of the year.
Kinect has done exceedingly well for itself on the peripheral market, with Sony's recently launched PlayStation Move hitting the one million mark only after a month of availability.
The motion-sensing peripheral went on sale in the United States on the 4th of November and launched in Europe and South Africa on November 10 while an Asian launch is scheduled for the 18th of November.
Microsoft also seems to have bright expectations for the foreseeable future, with Black Friday, the busiest shopping day on the American calender taking place next week. The device is also expected to sell very well over the holiday and Christmas period.
The Kinect system is currently offered in two packages; one includes the new “slim” Xbox 360 4 GB console with Kinect and is priced at R3699 while a Kinect-only option is available for R1999. Both bundles include Kinect Adventures, a collection of games that help users get familiarised with the system.
Kinect's massive sale weren't entirely unexpected as Microsoft reportedly spent as much as $500 million on the promotional campaign for the peripheral.
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