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Nike Golf introduces the Method Concept putterBy Staff Writer 18 January 2012 | Categories: news
Forget about concept cars – how about a concept putter? That’s exactly what Nike has been up to with the introduction of a new member to its Golf Method putter franchise – the mid-Mallet Nike Method Concept.
Nike believes its designers have created an “iconic” shape that delivers a smoother stroke and a truer roll with far less skid.
The Method Concept’s radical shape has the appearance of a blade, yet plays like a mallet. The science is in the multi-material technology and the distinctive two body parts. The face of the putter is light, weighing only 90 grams. At 200 grams, the body is more than double the weight of the face. This combination of the two sections results in a very high MOI-to-head (Moment of Inertia-to-head) ratio putter with a small mallet footprint.
While the Nike Method Concept has a small mallet footprint, it provides the stability of the largest mallets in the game. The lightweight aluminum face and a high-mass stainless steel body position the center of gravity farther back in the head and lower to the sole, delivering a truer roll.
The Nike Method Concept putter
As with the successful Nike Method putter franchise, the Method Concept also features Nike’s polymetal groove technology. This generates a faster forward roll at impact for increased accuracy.
“We are giving consumers something new and something better,” said David Franklin, Master Model Maker, Nike Golf. “There’s a reason the shape is the way it is. It allows us to infuse vital science and powerful technology that delivers a very high MOI in a relatively small package.”
“Method technology has such a good feel and it rolls the ball beautifully,” said 2011 Masters Champion, South African Charl Schwartzel. “Those two aspects in putting are very important.”
The Nike Method concept putter will hit the US greens on 17 February, while a local release is not available yet.
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