By 26 October 2010 | Categories: news


In a desperate bid to catch up to the mighty Nintendo in the gaming handheld market, Sony has slashed the price of its PSP Go device.
According to CNET, the handheld gaming system saw a price drop from $249 to $199 in the United States and a similar drop in Japan from 26 800 yen down to 16 800 yen. A drop for European markets are expected (which includes South Africa), but have not yet been made public.
The price cuts are believed to have been motivated by low sales numbers of the PSP Go, a unique download only handheld gaming system.
The price cuts brings Sony in closer competition with Nintendo, with the PSP Go now selling for just $30 more than a Nintendo DSi XL, and just $70 more than a DSi Lite.
Sony has been trailing in the handheld market for quite some time now, with market research showing that Sony sold just 79 400 PSP units in August, compared to Nintendo selling 342 000 DS units.
Perhaps Sony should examine its games library rather than pricing if the company truly hopes of catching up to Nintendo's handheld domination.


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