By 29 October 2013 | Categories: news


Apple’s net profits continued its decline during the company’s fiscal Q4 2013, as the firm posted quarterly revenue of $37.5 billion and quarterly net profit of $7.5 billion. Although revenue is up compared to $36 billion during Q4 2012, net profit is down on the $8.2 billion achieved over the same period last year.

International sales accounted for 60% of the quarter’s revenue.The Cupertino-based tech company sold 33.8 million iPhones, which is a record for the September quarter and up from 26.9 million sold in Q4 2012. This is not surprising since the company is selling two smartphones, namely the iPhone 5s and iPhone 5c, as opposed to the usual singular new model.

When it comes to tablets, Apple sold 14.1 million iPads during the quarter, which is only slightly up on the 14 million the company sold during Q4 2012. Like the rest of the PC industry, Cupertino’s computer sales are in a downward trend, as the company sold 4.6 million Macs, compared to 4.9 million in the year-ago quarter.

Thanks to a slew of recent new product announcements, the company is expected to have an excellent next fiscal quarter, as a result of booming holiday season sales. This expectation has been echoed by Apple CEO, Tim Cook: “We’re excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina Display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next generation iWork and iLife apps for OS X and iOS.”

In related news, Apple also recently introduced two new iPads, new MacBook Pros and launched Mac OS X Mavericks.


Magazine Online is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say

What new tech or developments are you most anticipating this year?
New smartphone announcements (26 votes)
Technological breakthroughs (20 votes)
Launch of new consoles, or notebooks (10 votes)
Innovative Artificial Intelligence solutions (17 votes)
Biotechnology or medical advancements (21 votes)
Better business applications (102 votes)