By 1 February 2017 | Categories: news


With the frenzied festive season behind them, several companies are evaluating how well they performed during 2016. One such company is Apple, with the Cupertino-based tech powerhouse having one of its most successful quarters to date. 

The company issued their financial results detailing how they performed over the past few months, stating that it set a new record for first quarter earnings. As of 31 December 2016, when the first quarter ended, Apple netted a cool $78.4 billion in revenue, with international sales accounting for roughly 64% of that figure. 

During the same quarter, it was the iPhone which led the charge for Apple, reportedly selling 78 million of the devices during that period. Added to this, Apple CEO Tim Cook noted that services contributed significantly to the record setting quarter, along with Mac and Apple Watch sales. “Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline,” said Cook.

Whether or not Apple can continue this momentum into Q2 remains to be seen, but the company will likely be hoping that its lineup of devices for 2017 will maintain this upward sales trend.


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