By 23 March 2017 | Categories: news


With the 30th anniversary of Nike Air Max on 26 March, some celebration seems to be in order. Joburg-based sneakerheads need only be at one place this Sunday, since Nike will be celebrating its fourth annual Air Max Day at Turbine Hall in Newtown from 15:00 to 21:00.

The best of Air Max, past and present will be showcased through the lens of the RevolutionAirs, the OG’s, the Icons, Collaborators and Innovators. The Air Max-centric space will also serve up sneaker refresh, sneaker customization, NikeiD, lapel pin collection and live music from artists and DJs.

To join the live celebration, sign up here to reserve your spot. Nike notes that wearing your Airs is, of course, essential.

Air has been an integral part of Nike ever since it was first introduced in 1979’s Air Tailwind, but for the first eight years it was hidden, felt rather than seen. Then, in 1987, it became visible with Air Max, with an Air unit placed along the entire sole. This style quickly spread, from running and basketball to training and tennis, at the same time becoming a coveted lifestyle product across the globe.


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