Samsung has officially announced the return of its Blue Tag Sale, offering South African consumers significant discounts on a range of its latest technologies, running from 19 January to 23 February 2026.

The Blue Tag Sale is designed to make Samsung’s cutting-edge products more accessible, with exclusive offers and discounts across a variety of categories:

• Samsung TVs: Renowned for their gaming performance, Samsung’s latest TVs feature next-generation speed, clarity, and realism. The brand continues its 19-year leadership in the TV market, driven by Quantum Dot Technology, and is recognized as a leader in the “Best TV for Gaming” category.
• Bespoke AI Home Appliances: Samsung’s Bespoke AI range, including refrigerators and washing machines, is engineered for convenience and efficiency. These appliances come with a 20-year warranty on digital inverter compressors and motors, providing long-term peace of mind.
  • AI Wash and AI Dry functions tailor each cycle to fabric type and load size, optimizing energy use and performance.
  • The Bespoke AI Refrigerator offers smart meal-planning suggestions powered by AI, supporting healthier and more convenient lifestyles.
  • All devices are integrated with SmartThings, Samsung’s multi-device platform, enabling seamless control, personalized care, and robust security via Knox.
• Odyssey OLED Gaming Monitors: For gamers, the Odyssey OLED series delivers up to 240Hz refresh rates and 0.03ms response times, making it the ideal choice for titles like EA FC 26. Samsung has been recognized as the world’s top gaming monitor brand for six consecutive years.

Featured Deals

Some of the standout offers during the Blue Tag Sale include:

• 65” 4K OLED Samsung Vision AI TV 2025: Now R24,999, Save R5,000.
• Bespoke A1 Top Load Washer with AI Wash: Now R7,499, Save R1,000.
• 49” Odyssey OLED G9 240Hz Gaming Monitor: Now R28,799, Save R6,200.
• 35” Odyssey G55T UWQHD 165Hz Gaming Monitor: Now R8,799, Save R2,200.

The promotion follows Samsung’s impressive performance at the CES 2026 Innovation Awards, where the company secured multiple honours from the Consumer Technology Association (CTA)®, including two Best of Innovation Awards.

At this year’s CES, Samsung’s Visual Display Business was celebrated for its advancements in TVs, commercial displays, monitors, and audio solutions. The Digital Appliances division also earned accolades for innovations such as AI Vision Inside, Auto Open Door, and a suite of new artificial intelligence-powered features designed to enhance everyday living.

Samsung’s Blue Tag Sale not only highlights the company’s pursuit of technological excellence but also its mission to enhance everyday life for consumers. From smarter homes to immersive entertainment and next-level gaming, the promotion offers South Africans a unique opportunity to experience the best of Samsung more affordably.

For more information and the full list of offers, visit the official Blue Tag Sale page