ShowMax and Telkom partner for zero-rated data streamingBy Staff Writer 8 December 2015 | Categories: news
After its recent partnership with Samsung and just in time for the holidays, comes another interesting announcement from ShowMax. Naspers’ recently launched subscription video-on-demand service and Telkom have entered into a partnership to provide users with zero-rated data for streaming content. New and existing Telkom Summer Unlimited users will have unlimited data to stream content on ShowMax, and in addition to this, Telkom is gifting 30 days ShowMax access to all customers that sign up for the SmartHome Premium or Smartplan 100 plan from today until the end of December 2015.
Subscription video on demand (SVOD) is taking off globally, as about 100 million people are now using Internet-based services to watch series and movies. According to Telkom, in South Africa, the adoption of SVOD has been relatively modest due in part to the availability of services and also concerns over data usage. The company believes this is now set to change thanks to this partnership.
ShowMax, which can be viewed via smart TVs, notebooks and desktop PCs, tablets, and smartphones, has the largest SVOD catalogue in Africa. John Kotsaftis, GM of ShowMax South Africa, said: “SVOD is a relatively new concept in SA with data usage and concerns over data caps being the main barriers to adoption. In the four months since we launched ShowMax, the clear message is that people love the concept and the content, and now all they need is a solution on the data side of things. This is why these Unlimited Telkom products are so important.”
Telkom Consumer MD, Attila Vitai, said: “The move to video on demand is happening across the globe, and we think it’s going to change the way people experience shows and movies in South Africa. These Unlimited offerings will let Telkom customers immerse themselves without worrying about data usage or data costs. With the Summer Unlimited campaign in full swing, Telkom and ShowMax are the perfect combination to catch up on your favourite shows, discover new series and movies, and keep the family entertained.”
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