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Puma and the Vodacom Bulls have officially launched the new home and away kits for the 2025/26 season. The new kits, known as "The Unbreakable Line," symbolise the deep connection between the players, staff, coaches and loyal supporters of the team, according to Puma.

The campaign's central theme is depicted on both the home and away jerseys with a bold central line across the chest. The home kit features the traditional light blue with a dark blue colour block above a thinner white line, which continues onto the back. The away kit is white with a light blue colour block above a thinner grey line.

The new kits are designed with several technical features to enhance performance. These include moisture-wicking fabric to keep players dry and comfortable, and durable, abrasion-resistant materials with reinforced stitching to withstand the rigours of the sport. A blend of polyester and spandex provides flexibility and stretch for a snug, comfortable fit, allowing for unrestricted movement. Additionally, an extra grip dot texture on the jersey helps players secure the ball against their bodies, notes Puma.

Vodacom Bulls CEO, Edgar Rathbone, added, "This new jersey is a symbol of our ambition, and we are confident that our fans will wear it with the same pride and passion that fuels our team on the field. Together, we are ready to forge new legends and chase victory, dressed for success in a shirt that truly represents the heart of what we do.”

The Unbreakable Line is described as the continuous bond that unites the entire Vodacom Bulls family. “Rugby is a game played between lines, including the halfway line, the touchline, the 10-yard line and most importantly the try line, but there is also this continuous bond or line between fans and the team,” said Brett Bellinger, Puma SA marketing firector. "With the new kit, we want to talk about a different line, the continuous unbroken one that connects and unites all the members of the Bulls family - a bond that has made the Vodacom Bulls a Rugby powerhouse.”

The home and away shirts will be available from 1 September 2025 at Puma retail stores, Puma.com, Takealot, Totalsports, and Sportsmans Warehouse. The recommended retail price is R999 for adult sizes and R899 for junior sizes.

From sideline to front line. 💙 Introducing the NEW 2025/26 @BlueBullsRugby Home & Away Kit. #TheUnbreakableLine​
Dropping in-store and on https://t.co/VTAnV7sZDf - 1 September 🏉🚎 pic.twitter.com/yE8vHJmMFp

— PUMA South Africa (@PUMASouthAfrica) August 25, 2025