Many business leaders need to ask themselves an important question: Do customers today trust you to protect their data and will that brand loyalty remain in the future? Martin Walsaw explains. FULL STORY >

From 22 May onwards, YouTube Red will be known as YouTube Premium, costing $12 a month instead of $10, but users can still sign up for the previous price within the next five days. FULL STORY >

Paige Dos Santos, digital transformation lead at SAP Africa, explains how brands can leverage Blockchain technology to offer consumers better assurance of quality. FULL STORY >

A new feature has launched on Instagram, allowing users to make in-app payments, but more intriguingly adds new ways for influencers to sell products. FULL STORY >

Falling under the Huawei banner, Honor smartphones are being launched in South Africa, with the 9 Lite and 7X the first two devices. FULL STORY >

The Yellow Pages has aimed to leverage its 68 years of history, and move into the digital era by reimagining the brand and optimising search efficiency on their app. FULL STORY >

While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >

As brand influencers take on increasingly significant roles in the growth of leading brands, marketers need to come to grips with the finer nuances that drive the evolutions of this powerful resource. Bradley Elliott, director at digital creative consultancy... FULL STORY >

With a renewed focus of premium products and after sales service, LG explained how it plans to grow its brand in 2018 across the MEA region. FULL STORY >

We recently sat down with Astrum's marketing manager, Delia du Plessis, to get a better understanding of the brand and what consumers can come to expect from it. FULL STORY >

The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. FULL STORY >

One of the key speakers at the inaugural Liberty Vuka Knowledge Summit, taking place at the Sandton Convention Centre on November 1 & 2, is Brand Pretorius whose name has become synonymous with effective leadership. FULL STORY >

Richard Mullins, MD of MEA at Acceleration goes into unpacks how important building a solid foundation is, when trying to create an exceptional customer experience. FULL STORY >

Unveiled by Android co-founder Andy Rubin's new company, the Essential Phone, features a unique OS, modular design and costs $699. FULL STORY >

Say hello to Oath, a Verizon subsidiary company that merges Yahoo and AOL. FULL STORY >