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Industry Opinion: Customer privacy is part of the experience and is critical to build trust

By Industry Contributor 5 October 2020

Paula Sartini, founder and CEO at BrandQuantum International, explains the implications of customer privacy for marketing departments. FULL STORY >

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Loyalty is priceless - A real opportunity for leading brands to get to know your customers

By Press Release 28 May 2020

An innovative digital e-commerce platform, designed and developed in South Africa, has uncovered the Holy Grail of business-to-consumer (B2C) interactions. FULL STORY >

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Industry Insight - Facebook Pay: a game-changer for payments, brands and social media

By Industry Contributor 9 December 2019

Thomas Pays, CEO of Ozow, offers insight into Facebook Pay and why its introduction spells a massive disruption for the payments industry. FULL STORY >

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Industry advice - Why poor customer service is killing your brand (and how to fix it)

By Industry Contributor 16 August 2019

How do businesses survive an increasingly difficult economic environment? By focusing on customer services, argues Wynand Smit, the CEO of Inovo. FULL STORY >

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Samsung awarded most admired brand ahead of Note 10, Tab S6 launch

By Ryan Noik 12 July 2019

Samsung appears to be on a roll again, garnering recognition as Africa's most admired brand. FULL STORY >

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AR+ app to bring SA’s logos to life

By Press Release 29 October 2018

Soon, scanning your favourite logo will bring it to life. LogoScan, an augmented reality (AR+) enabled app, is set to hit the South African market bringing consumers within an arm’s length of engaging with brands in enhanced reality. FULL STORY >

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Brand security – Trust or bust?

By Opinion 17 July 2018

Many business leaders need to ask themselves an important question: Do customers today trust you to protect their data and will that brand loyalty remain in the future? Martin Walsaw explains. FULL STORY >

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YouTube Red rebranded as YouTube Premium

By Robin-Leigh Chetty 17 May 2018

From 22 May onwards, YouTube Red will be known as YouTube Premium, costing $12 a month instead of $10, but users can still sign up for the previous price within the next five days. FULL STORY >

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Brand value in a blockchain economy

By Opinion 14 May 2018

Paige Dos Santos, digital transformation lead at SAP Africa, explains how brands can leverage Blockchain technology to offer consumers better assurance of quality. FULL STORY >

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Instagram adds in-app payment functionality

By Robin-Leigh Chetty 4 May 2018

A new feature has launched on Instagram, allowing users to make in-app payments, but more intriguingly adds new ways for influencers to sell products. FULL STORY >

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Honor 9 Lite and Honor 7X arrive in SA as mobile brand launches locally

By Staff Writer 20 March 2018

Falling under the Huawei banner, Honor smartphones are being launched in South Africa, with the 9 Lite and 7X the first two devices. FULL STORY >

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The Yellow Pages moves into digital era with new logo and platform

By Press Release 7 March 2018

The Yellow Pages has aimed to leverage its 68 years of history, and move into the digital era by reimagining the brand and optimising search efficiency on their app. FULL STORY >

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Geolocation marketing – crafting a symbiotic relationship with your customer

By Press Release 5 March 2018

While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >

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The rise of the brand influencer

By Opinion 27 February 2018

As brand influencers take on increasingly significant roles in the growth of leading brands, marketers need to come to grips with the finer nuances that drive the evolutions of this powerful resource. Bradley Elliott, director at digital creative consultancy... FULL STORY >

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Unpacking LG's brand strategy for the year at InnoFest 2018

By Robin-Leigh Chetty 1 February 2018

With a renewed focus of premium products and after sales service, LG explained how it plans to grow its brand in 2018 across the MEA region. FULL STORY >

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