Fitbit has made changes to their Alta smartband, with version 2 now coming with continuous heart rate monitoring, utilising a specially designed PurePulse chip. The company believes this makes the Alta HR the world’s slimmest fitness wristband to... FULL STORY >

Two new Fitbit devices, the Blaze and Alta, were launched at an event at the iStore in Sandton this morning. FULL STORY >

Premium, interchangeable accessories to fit your personal style and all-day advanced fitness motivation with new features like ‘Reminders to Move' to help you reach your health and fitness goals FULL STORY >