Unpacking LG's brand strategy for the year at InnoFest 2018By Robin-Leigh Chetty 1 February 2018
With a renewed focus of premium products and after sales service, LG explained how it plans to grow its brand in 2018 across the MEA region. FULL STORY >
LG places emphasis on premium products to reinforce consumer satisfaction at InnoFest 2018By Press Release 31 January 2018
The company plans to enhance recognition as a truly premium brand by launching class leading products aimed at driving a change in the market and accelerating a profitable growth in 2018. FULL STORY >
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