South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets. FULL STORY >

Acer Middle East and Africa announced the appointment of new Vice President of the region, David Drummond effective immediately. This will see him responsible for the Middle East and Africa Countries operational excellence and... FULL STORY >

TechSmart gets to grips with the Razer League of Legends Naga Hex gaming mouse to find out if it is quick enough to snatch the gaming cheese. FULL STORY >

This week in the Gaming News Round-up: yet more rumours surface about both the PS4 and Xbox 720, while an abundance of gaming goodness emerges from Gamescom FULL STORY >

In this week's Gaming News Round-up: Blizzard finally announces the release date of Mists of Pandaria, while more details around Battlefield 3: Aftermath are revealed. FULL STORY >

Lenovo South Africa has announced the availability of its IdeaPad U310 and U410 ultrabooks, powered by the 3rd generation Intel Core processors. FULL STORY >

In this week's Gaming News Round-up: the DLC details for the upcoming Max Payne 3 are revealed, whilst Call of Duty: Black Ops 2 is announced. FULL STORY >

In part 1 of this week's Gaming News Round-up the PC version of Prototype 2 has been delayed, whilst THQ reaches out for help on its Warhammer Dark Millenium MMO. FULL STORY >

In this week's Gaming News Round-up, a trio of Game of Throne games will be making their way to your console or PC in 2012, whilst Ubisoft lines up yet another Assassin's Creed game for 2012. FULL STORY >

Blizzard's upcoming MMO project called Titan is still shrouded in mystery, although an analyst recently coined a strange term for the WoW successor. FULL STORY >

Sergey Golovanov, senior malware analyst and non-Intel research group manager, Kaspersky Lab, gives us some tips on staying safe while gaming online. FULL STORY >

A shocking report arises around Chinese prisons forcing inmates to earn virtual goods online. FULL STORY >

MWEB unveils its new WTFast software, helping improve latency and stability for local online gamers. FULL STORY >

In this week's first tech round-up: Facebook goes sort of open source, is the PlayBook delay caused by Flash? and the return of a classic PC. FULL STORY >

A number of hints are dropped indicating that EA may be working on a revival of the classic Ultima series of role-playing games. FULL STORY >