
Industry advice - Four digital marketing tips for the festive season rush
By Industry Contributor 17 December 2020Selina Bieber, Senior Regional Director at GoDaddy offers businesses some quick tips to make the most of the festive season after a challenging year. FULL STORY >

Black Friday 2018 Battle Plan: 9 Tips for bagging the best deals
By Press Release 2 November 2018The Takealot group has put together their top tips. FULL STORY >

Interview with SearchKings: Demystifying marketing for SMEs
By Ryan Noik 14 August 2018How do I grow my business? This is the question that an interview with SearchKings Africa focused on, and its founder offered insight into. FULL STORY >
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Why Keeping Today’s Next-Gen Customers Happy Is No Easy Task
By Opinion 24 July 2018Kabelo Makwane explains why the one-size fits all approach to marketing doesn't work anymore,and why tailoring personalisation and contextual relevance is imperative. FULL STORY >

Sky is the limit as mobile has its year, again and again
By Press Release 9 April 2018Senior mobile experts offer key insights into impact mobile has on business at MMA SA’s 1st Breakfast event of the year FULL STORY >

Geolocation marketing – crafting a symbiotic relationship with your customer
By Press Release 5 March 2018While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >

Marketing in the digital world is not digital marketing
By Press Release 16 February 2018Programmatic Media Buying has made massive inroads and is now the dominant form of monetisation for publishers, according to Acceleration. FULL STORY >

KFC selling a box that turns into drone in India
By Robin-Leigh Chetty 24 January 2018Yes, once your done with the meal, try to fly a drone. FULL STORY >

Opinion - ‘Content’ Overboard: debunking the need for a digital content strategy
By Opinion 11 December 2017Pierre Cassuto, General Manager of HoneyKome (an Ole! Media Group company), explains why being asked for a ‘content’ strategy irks him and how companies can ‘swim’ on their own in the digital pool. FULL STORY >

To succeed with youth on social media, let them be part of the brand’s story
By Opinion 1 November 2017We know about marketing to Generation Z – but what about marketing to Generation Z? Do marketers need to relook tactics? Ernst Wittmann from Alcatel shares his insight into the market’s dilemma. FULL STORY >

LG marketing campaign mistakenly reveals LG V30
By Robin-Leigh Chetty 8 August 2017A series of HITRECORD creator videos serves up looks at LG's new V30 ahead of official reveal. FULL STORY >

Interview: Using technology to deal with shrinking profits
By Ryan Noik 28 April 2017While recent economic conditions have undoubtedly proved challenging for businesses across the board, Daniel Marcus, CEO of Magnetic Software believes that having the right business intelligence platform in place could make a difference... FULL STORY >

Creating a customer centric strategy to increase conversion, customer experience and loyalty
By Press Release 13 September 2016How can we make our customer feel important? Andre Fick, consulting director at Acceleration, explains that you should always remember that while your business must fully commit to this strategy, you... FULL STORY >

Five Innovative Ways to Market Your Business Using Print
By Press Release 6 September 2016With digital media encroaching more and more on print media’s turf, there has never been a more important time to get creative and innovative with your print advertising. FULL STORY >

The power shift of sales
By Press Release 21 June 2016While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated. It has had to evolve dramatically as a result of the connected world we live in, and adapt to the new customer that this has bred. FULL STORY >
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