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BMW and Nvidia announce partnershipBy Hanleigh Daniels 5 January 2011 | Categories: news
BMW of North America and Nvidia have announced a partnership that will result in Nvidia graphics processing units (GPUs) powering the navigation as well as vehicle-information systems across all next-generation BMW cars globally.
According to Nvidia, its GPUs will power BMW’s in-car navigation systems to deliver vivid graphics with detailed terrain models, landmarks and a new user interface on a high resolution display (1280 x 600). The company’s processors will be present throughout BMW’s range of models, such as the 7-Series, 5-Series, 3-Series, Mini Cooper line and X-Series of sports activity vehicles.
BMW’s iDrive multimedia interface will feature high resolution visuals, real-time traffic reporting and navigation information, with an emphasis on safety as it will have the ability to clearly indicate the most relevant information to the driver.
“A year ago we had a vision to deliver the most advanced intuitive state-of-the-art navigation system. In our quest for superior graphics performance, no one came close to what NVIDIA brings to the table. Our partnership represents the beginning of an exciting new phase for BMW drivers,” said Elmar Frickenstein, executive vice president Electrics/Electronics and Driving Experience Environment at BMW.
“BMW has built their reputation on creating the ultimate driving experience. They are taking that to an entirely new level with NVIDIA GPUs,” stated Dan Vivoli, senior vice president at Nvidia.
Nvidia will be showcasing the graphics technologies prevalent in the new BMW vehicles during the 2011 Consumer Electronics Show in Las Vegas this week, with a sneak preview of the system employed in a BMW 5-Series.
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