Google acquires DailyDealBy Hanleigh Daniels 19 September 2011 | Categories: news
After snapping up another 1023 patents from IBM, Motorola Mobility, as well as restaurant review and rating guide Zagat earlier this month, Google’s buying spree continues. The search giant acquired German group buying site DailyDeal, with the financial terms of the deal not being disclosed.
Google failed to acquire the biggest player in the group buying game, Groupon, last year for more than $6 billion, but launched its own group buying site, Google Offers, at the beginning of this year. With this latest acquisition, the company is looking to gain a group buying presence in Europe, as Google Offers is currently only available in certain US cities.
“What began as a two-person startup less than two years ago has transformed into a trusted platform to connect businesses with consumers. By combining our expertise with the Offers team at Google, we hope to expand our efforts to provide even greater deals to consumers,” an announcement on the DailyDeal site read.
In related news Google also recently announced the launch of a new version of its Goggles app, which the company explained is aimed at enhancing the camera on Android-based phones.
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