Google expanding to the gaming worldBy Johan Keyter 27 June 2011 | Categories: news
Google's influence over the modern internet landscape is widespread to say the least, with the company dominating web search, email and online video. And with its successful forays into the smartphone and mobile app market to back it up, Google seems to be heading to gaming next.
The tip comes as the company recently posted a new job ad for a product manager to join its new 'Games at Google!' division. Not much is known about the platform thus far, so it remains to be seen if there will be a focus on mobile games and apps, social games or on delivering new AAA titles to the market.
According to CVG, Google last year hinted that Google TV (its smart TV device) could eventually take on Nintendo's Wii and Microsoft's Kinect in the family entertainment arena. At the time Google stated that it “makes sense” for the new platform to offer video game apps to the family consumer.
The new 'Games at Google!' job listing is offering a “rare opportunity” to help drive Google's gaming strategy. The offering promises applicants; “You will design strategies for game distribution and discovery, player identity, game mechanics, and more. In addition to designing a great user experience and building out key partnerships, you will be significantly influencing Google's social platform as you work directly with a critical set of early adopters, game developers.”
The listing further notes that the post will involve decisions relating to, “social gaming, privacy, virality, business, and technical APIs”.
The jury remains out on what exactly Google's new gaming arm will represent. With recent advances in cloud capability the company might be looking into a game streaming service such as OnLive's, or they may just stick with mobile gaming apps for the time being. The question is, would you like to see Google branded games in the future, or is the web giant extending its reach too far?
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