PREVIOUS ARTICLENEXT ARTICLE
NEWS
By 11 August 2011 | Categories: news

0

Its not only HP’s TouchPad tablets and notebooks that are dancing to Dr. Dre’s tune, as HTC has announced a strategic partnership and investment with Beats Electronics (promo video posted below).
 
The latter is an audio company founded by legendary hip hop producer Dr. Dre and chairman of Interscope Geffen A&M Records Jimmy Iovine in 2006. This new partnership will see the two companies focusing on bringing high performance audio performance to HTC smartphones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smartphone industry and define the future,” said Jimmy Iovine, chairman of Beats by Dr. Dre.

“For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered, so the consumer feels the music the way that the artist intended.”

HTC and Beats have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this spring.

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corp. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience, and audio is a critical part of that experience.”

According to the Wall Street Journal the Taiwanese smartphone and tablet maker plans to fork out approx. $300 million for a majority (51%) stake in Beats Electronics. Beats Electronics will continue to operate autonomously with Iovine as chairman and Luke Wood as president and chief operating officer, along with its current business partnerships with Monster Cable Products, HP and the Chrysler Group.
 
In related news HTC also recently announced that it has acquired Seattle-based Dashwire, creator of the cloud-based Dashworks platform for mobile and web applications.
  
 
 For more, follow TechSmart on Twitter or join us on Facebook.

USER COMMENTS

Read
Magazine Online
TechSmart.co.za is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say


What are your plans for the holiday season?
A beach, working on my suntan and relaxing ( votes)
Working through my gaming backlog ( votes)
Having a staycation and catching up with all the things that need to be done in my house or apartment ( votes)
Travelling internationally ( votes)
Spending time with friends and family ( votes)
Holiday? What's that? I'm working throughout ( votes)
Getting reacquainted with my bed, sleeping late and binging Netflix ( votes)