Modern Warfare 2 blasts its way to $1 billionBy Hanleigh Daniels 14 January 2010 | Categories: news
The game was launched in November last year and generated over $550 million (about R4,06 billion) in the first five days following its release. “Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records,” said Robert Kotick, CEO of Activision Blizzard. “There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game.” he added.
Back in November, after Modern Warfare 2 was released, Activision announced that the retail sales for the Call of Duty franchise as a whole has exceeded $3 billion (approx. R22,15 billion). Activision's other popular franchise, Guitar Hero, passed the billion dollar mark in US sales alone.
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