By 18 February 2011 | Categories: news


The New York Times (NYT) has now also weighed in on the iPhone nano debate. Reports have been doing the rounds on the web lately, that Apple is busy working on an “iPhone mini”.
The latter would constitute a new line of iPhones that will be less expensive than current models, aimed at capturing a larger smartphone market share by appealing to consumers who had previously been against Apple devices due to their price.
In stark contrast to other reports, NYT stated that according to people briefed on Cupertino’s plans, the company isn’t busy developing a smaller iPhone. Its engineers are busy with the next version of the iPhone and even more crucial is the fact that a smartphone with a smaller display, would mean that many developers would have to rewrite their apps. This is what Apple really wants to avoid.
Apple, however, has indeed been looking at ways of broadening the appeal of its iPhone, investigating how to go about making these popular smartphones cheaper. The company is also looking at ways of enabling users to control the mobile using voice commands.
Instead of making a new smaller iPhone, the company will be dropping the price of older models. Apple is also thinking about changing internal components of the device, in order to lower its overall costs.
“Although the innards of the phone, including memory size or camera quality, could change to offer a less expensive model, the size of the device would not vary,” stated the paper’s source.


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