Samsung ponders the power of content and mobile appsBy Staff Writer 27 June 2011 | Categories: news
Probably the most significant development in smartphone technology, apart from smartphones themselves, is the rise of mobile applications. The International Data Corporation (IDC) predicts that the number of mobile application downloads worldwide, will grow from 10.9 billion in 2010 to 76.9 billion during 2014 and that mobile app revenues will surpass the $35 billion mark in the same year.
“Perhaps the two most important reasons for why apps are successful is that people’s most important communication device – the cellphone – has become a complex computing device with powerful processors that can access high speed Internet connections using mobile networks.” This according to Paulo Ferreira, head of product and software solutions at Samsung
“This gives users the ability to not only make calls and send SMSes, but access services through a device which is small enough to sit in their pocket. And leading this front is Android, not only due to its open architecture, but also due to its flexibility and versatility across so many devices.”
Android apps to outnumber iOS apps in a year?
According to the App Genome Project the Android market grew by 127% from August 2010 to February 2011, with predictions that the Android Market will have more applications than Apple’s App Store in a year’s time. This will occur if the mobile platform maintains its current rate of growth.
The percentage of paid-for apps available on the Android Market has also increased from 22% to 34% on the Android market over this six month period.
“These statistics are significant as it means that app users are not only downloading fun apps to pass the time, but are increasingly prepared to pay money for apps that provide them with significant value – indicative of the need and desire for content,” added Ferreira.
“The explosion in app usage is one of the reasons Samsung has implemented a new app development team structure, which will provide a range of innovative applications that suits Android users’ lifestyle needs and provide stronger mobile content for both the business-to-business and business-to-consumer markets respectively.”
Samsung sees opportunity to expand not only the breadth and depth of apps, but also how users interact with them, making it easy to discover and enjoy digital content across multiple devices. The potential of apps and content to change the landscape of Africa is boundless.
“Android’s open architecture is key in this regard due to the fact that it provides greater access for the developer community, as well as for the user. And with Android phones having just overtaken iPhone in terms of the number of devices globally, Android is well positioned to dominate the smartphone market from an app as well as a handset perspective,” concluded Ferreira.
On related Samsung news, TechSmart recently talked to Corrie Labuschagne, product and marketing manager for TVs at Samsung Electronics SA, about glasses-free 3D and internet on televisions.
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