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Venus Williams becomes EA brand ambassadorBy Hanleigh Daniels 13 October 2010 | Categories: news
EA Sports has announced that the American tennis superstar Venus Williams will be the second brand ambassador for EA Sports Active 2, which is a range of interactive fitness products that feature customisable workout routines.
Williams joins soccer’s free kick specialist David Beckham (brand ambassador for the EU and Australia) as a spokesperson for the franchise.
“Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness,” stated Jon Slavet, EA Sports Active vice president of Product Strategy. “Her commitment to healthy living and ability to inspire others makes her a natural fit for EA SPORTS Active 2.”
According to the company EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, while also providing an intense cardio workout. It combines a heart rate monitor and wireless motion tracking data to measure a user’s progress and results.
“What I love about EA SPORTS Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated,” said Venus Williams. “I’m excited to be working with EA SPORTS to show others that you can be active and reach your fitness goals while having fun at the same time.”
EA Sports Active 2 will be available on Kinect for Xbox 360, PlayStation 3 as well as the Nintendo Wii and will be released on November 16 in the US. No SA release date has been announced yet.
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