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Windows Phone 7 smartphones to become bioscopesBy Hanleigh Daniels 15 December 2010 | Categories: news
Paramount Digital Entertainment has announced that it will be releasing ten enhanced movie apps of Paramount Pictures’ films exclusively for Windows Phone 7 (WP7) -powered smartphones.
The first of these is School of Rock that the company launched in the US and Canadian Windows Phone Marketplace yesterday, with more titles to be released in the States as well as international markets before the end of this year.
These movie apps have been constructed using Microsoft’s Silverlight technology and offers users the full movie plus menus, bonus features as well as “unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7”. Some of these unique experiences include the ability to create custom clips and to view the movie with pop-up trivia. Other films slated for the WP7 platform includes Zoolander and G.I. Joe: The Rise of Cobra.
“Through our relationship with Microsoft, we’re able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7,” said Geremie Camara, vice president of Product Development for Paramount Digital Entertainment. “Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.”
“Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Paramount Entertainment’s movie apps, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “We’re proud to have these Paramount titles that offer unique experiences for consumers exclusively available on Windows Phone 7 this holiday season,” Brix concluded.
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