By 22 February 2024 | Categories: news


News sponsored by Vodacom Transformation of Work:

Smartphone manufacturer OPPO has announced the establishment of the OPPO AI Centre. The new centre aims to further strengthen OPPO’s AI capabilities and explore a broader range of user-centric AI products and features that will enable OPPO to bring users the latest experiences at the forefront of AI.

OPPO has announced that, within the second quarter of 2024, the OPPO Reno11 Series will be equipped with advanced generative AI capabilities, including the OPPO AI Eraser function.  

“Following feature phones and smartphones, next-gen AI Smartphones will represent the third major transformative stage in the mobile phone industry. In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes,” said Pete Lau, chief product officer of OPPO.  

OPPO outlines four distinctive characteristics of AI Smartphones

Based on its research and accumulation of knowledge on large models and generative AI technology, OPPO defines four major characteristics of AI smartphones as follows:

  • AI Smartphones must efficiently utilise computing resources to meet the computational needs of generative AI in the AI era.
  • AI Smartphones should be aware of the real world in time through sensors, understanding the complex information of users and the environment.
  • AI Smartphones also need to possess powerful self-learning capabilities.
  • AI Smartphones will have multimodal content generation abilities, providing users with continuous inspiration and knowledge support.

The company believes that with these distinctive characteristics, the arrival of AI Smartphones will revolutionise the mobile industry. Various AI services will be integrated into intelligent agents, enabling users to enjoy services that better meet their individual needs. OPPO also notes this new ecosystem will significantly complement and enhance the current app ecosystem. The smartphone manufacturer will provide AI capabilities as well as a development platform to support this brand-new ecosystem. 

Reno series to include generative AI features

In line with OPPO's brand mission of “Technology for Mankind, Kindness for the World”, OPPO plans to expand its own generative AI capabilities to more product lines and markets.

Within the second quarter of 2024, OPPO will roll out an array of generative AI features, including OPPO AI Eraser and more, to its Reno 11 series globally. With constant innovation generated from the OPPO AI center, future generations of OPPO smartphones will enjoy even more exciting AI features, the company states.

OPPO has also released its own large language model, AndesGPT, which comprises as many as 180 billion parameters. Underlying three major technical characteristics: dialogue enhancement, personalisation, and cloud-device collaboration, its capabilities focus on knowledge, memory, tools and creation. Following their introduction on the new OPPO Find X7 series, OPPO’s generative AI features, such as intelligent object removal in photos and phone conversation summary, have captured the imagination of both end users and the wider technology industry.


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