By 5 June 2019 | Categories: news


You don’t need to look any further than Spotify to see that having millions of songs on tap has proven to be desirable for music lovers. The latest local example of just how popular comes from Vodacom.  

Since launching its new music gateway in April, Vodacom’s My Muze has rapidly established itself as a leader in South Africa’s digital music scene. According to the company, My Muze which provides streamed and download access to over 30 million songs, has attracted 1.3 million visitors and almost a million app installations in the few months since it went live.

The platform provides subscribers with the ability to catch up on music industry news, watch music videos on integrated apps such as Video Play or YouTube Music and livestream radio and listen to podcasts from industry leading radio stations.

The company explained that My Muse has been designed to curate music experiences into a single destination, while ensuring that listeners have access to music, as well as industry related happenings.

“By integrating all things music into one place, My Muze offers convenience and simplicity in a way that gets you what you want, when you want it without the need for several different apps, saving space on your device and transforming the way people consume content”, commented Rehana Hassim, portfolio manager for music at Vodacom.

“We also hope to attract new young consumers, to whom music remains one of the biggest passion points, providing various ways to engage with and consume the music they love.”

Even more pertinent to the local scene is that My Muze gives aspiring musicians the opportunity to widely expose their talents as they can upload their music with the prospect of being discovered and signed to a music record label. To this end, Vodacom noted that My Muze is the partner to the 2019 South African Music Awards and for the first time allows to consumers to digitally cast their vote on My Muze for the prestigious Record of the Year.

“The music industry has changed rapidly in recent times in that everything now lives digitally. Through My Muze, Vodacom is reaffirming its commitment to the music industry by making it easier to put your music out there and be discovered, find new talent and music or build up a brand in a landscape that is becoming increasingly competitive,” continued Hassim.

To complement its My Muze platform, Vodacom has also developed worry-free data bundles to enhance the experience for subscribers. My Muze is available across all networks although Vodacom subscribers can browse the platform without using any data.

To learn more you can visit My Muze on or download the My Muze app from the Google Play store.


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