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WHY THE UNDER ARMOUR AI TEAM TALK PROVED INNOVATIVE AND IMPACTFUL

By Press Release 12 September 2023

Under Armour recognised this essence and took to AI to create a highly motivational team talk by analysing impactful speeches and historical narratives to develop and create the greatest “Team Talk” ever made. FULL STORY >

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Under Armour bringing the Journey To Compete Mens Collection to South Africa

By Press Release 17 August 2023

Under Armour is bringing the Journey To Compete Mens Collection to South Africa, which is set to launch on the 31st of August. FULL STORY >

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Under Armour Moves With Me gear - TESTED!

By Mike Joubert 12 July 2023

Under Armour's Moves With Me range is now available in SA - we took it through its paces to see what it's made of. FULL STORY >

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Under Armour adds carbon plate to the UA Flow Velociti Elite, coming to SA soon

By Staff Writer 15 May 2023

If you enjoyed last year's spartan UA Flow Velociti Wind 2 running shoe, but thought what it needs is a carbon plate, well, do we have news for you. FULL STORY >

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New approaches needed to tackle cyber and physical security holistically

By Industry Contributor 21 April 2023

By Richard Frost, Head of Product: Cybersecurity at Armata FULL STORY >

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Winter just became a lot more appealing with Under Armour

By Press Release 14 April 2023

It’s no secret that Under Armour is synonymous with words like “innovation, high-tech, and ingenious” so when it came to their latest Winter Collection, they took it one step further by introducing a range that is both dynamic and... FULL STORY >

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Under Armour brings Flow tech to UA Flex to Flow trainer

By Staff Writer 1 March 2023

Under Armour notes the trainer is lightweight and durable, with cushioning that provides a comfortably snug fit, making it the go-to trainer for any sports activity at any level of training. FULL STORY >

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Why hacking yourself regularly is the best way to stay safe

By Industry Contributor 22 November 2022

By Richard Frost, Product Head: Cybersecurity at Armata FULL STORY >

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Two Under Armour jackets for runners reviewed

By Mike Joubert 18 November 2022

Beat the rain or that early morning cold with these two running jackets from Under Armour FULL STORY >

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New UA HOVR Phantom 3 built for runners who also love the gym

By Staff Writer 2 November 2022

Under Armour has launched the UA HOVR Phantom 3 locally, a neutral running shoe that builds on the Phantom range's reputation for versatility. FULL STORY >

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HOVR INFINITE 4 THE NEW KID ON THE BLOCK - HERE’S WHAT YOU’VE MISSED

By Press Release 29 September 2022

Grounded on a generous slice of HOVR foam, the Infinite 4 is Under Armour’s flagship distance shoe that offers maximum comfort on your daily run. FULL STORY >

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UA HOVR Machina 3 running shoe

By Mike Joubert 2 September 2022

Under Armour shoots for longer distances with the UA HOVR Machina 3. FULL STORY >

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UA Iso-Chill tech feels cool to the touch, eliminating heat, so you can run longer

By Press Release 25 August 2022

Under Armour has just unveiled its new 2022 Iso-Chill range in South Africa. The game changing technology was first introduced back in 2019 as a replacement for CoolSwitch, a crystal technology which sent a... FULL STORY >

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Latest Under Armour global concept opens at Eastgate Shopping Centre

By Press Release 15 August 2022

With their new captain firmly in place, Under Armour continues their expansion plans by opening its doors with the latest Under Armour global concept at Eastgate Shopping Centre on the 13 th of August FULL STORY >

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World Record Holder & UA Ambassador Tatjana Schoenmaker looking to defend her Commonwealth Titles

By Press Release 27 July 2022

South African golden girl and Under Armour ambassador Tatjana Schoenmaker will be a firm favourite at the 2022 Commonwealth Games. FULL STORY >

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