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Futurecraft 4D unveiled by Adidas with 100k pairs to be sold by year's end

By Robin-Leigh Chetty 7 April 2017

The company's first mass-produced 3D printed shoe will see 100 000 pairs of the Futurecraft 4D released globally by the end of 2018. FULL STORY >

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adidas unveils UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic

By Press Release 7 November 2016

In a game-changing move for a more eco-innovative future, adidas today unveiled the UltraBOOST Uncaged Parley running shoe; the first mass-produced footwear created using Parley Ocean... FULL STORY >

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The best ads for the 2016 Rio Olympics

By Staff Writer 8 August 2016

With the Rio Olympics in full swing, brands are capitalising with numerous ads being released in time for the two-week long sporting extravaganza. We've rounded up the best. FULL STORY >

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Adidas debuts laceless football boots - the ACE16+ Purecontrol

By Robin-Leigh Chetty 19 January 2016

Incorporating many of the company's technologies into one football boot, Adidas unveils its first-ever laceless offering - the ACE16+ Purecontrol. FULL STORY >

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Are 3D printed running shoes the future? Adidas thinks so

By Staff Writer 8 October 2015

Adidas looks set to make running shoes a more comfortable experience using 3D printing technology. FULL STORY >

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Monster Adidas Originals Over-Ear Headphones

By Robin-Leigh Chetty 9 September 2015

Although a solid pair of over-ear headphones from Monster, these Adidas Originals are ultimately blighted by the expensive price tag that its iconic trefoil logo brings. FULL STORY >

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Adidas gets Runtastic as its training partner

By Staff Writer 6 August 2015

Adidas is getting a boost of note with the purchase of Runtastic, one of the better fitness tracking apps available. FULL STORY >

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Adidas unveils new match ball and football boots for Womens World Cup

By Robin-Leigh Chetty 8 June 2015

Aiming to bring some parity, Adidas unveils an exclusive Conext15 World Cup ball and ACE15, X15 football boots for the Women's World Cup. FULL STORY >

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Adidas introduces new X15 and ACE15 football boots

By Robin-Leigh Chetty 25 May 2015

Having put an end to many of its boot lineups, Adidas unveils two new ranges ahead of the 2015 UEFA Champions League final. FULL STORY >

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The TechSmart Guide To: Rugby

By Robin-Leigh Chetty 17 March 2015

In a World Cup year and with Vodacom's Super Rugby tournament in full swing, rugby is set to come into even sharper focus over the next few months. FULL STORY >

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Adidas Energy Boost 2 ESM

By Mike Joubert 11 February 2015

Adidas Energy Boost 2 ESM is the second incarnation of the Energy Boost shoes, featuring Adidas’ patented Boost technology. They screamed to be tested. FULL STORY >

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Geek News Highlights - The Bag of Tricks Edition

By Robin-Leigh Chetty 21 January 2015

This week's Geek News has a little bit of everything, with a new short film from Adidas, a rumoured X Files return to TV and a scientifically designed tattoo. FULL STORY >

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Watch My GPS - activity watch roundup

By Ryan Noik 28 May 2014

The latest precious real estate is your wrist, with more and more companies racing for their device to secure a spot on your arm. Bringing something a little different to the mix are these activity orientated watches that include GPS functionality, all... FULL STORY >

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World Cup 2014 Boot Preview

By Robin-Leigh Chetty 26 May 2014

The 2014 Fifa World Cup is the greatest footballing showpiece known to man, and while the players will garner plenty of attention, so will the boots they are wearing. We showcase three tools of the trade from the world's biggest sporting brands. FULL STORY >

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Adidas unveils Battle Pack Fifa World Cup boot collection

By Robin-Leigh Chetty 14 May 2014

Ahead of this year's World Cup in Brazil, Adidas has unveiled its newly designed "Battle Pack" collection of football boots to be worn by some of the world's best players. FULL STORY >

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