The GFX Challenge Grant Program offers five Global Grant Awards and 10 Regional Grant Awards to bring unique creative projects to life. FULL STORY >

Global Grant winner, Lee-Ann Olwage, receives $10 000 for her project Weaving Stars and Palm Leaves and is set to travel to Morocco alongside the Fujifilm GFX100RF large format camera. FULL STORY >

The GFX ETERNA 55 is Fujifilm’s first camera designed primarily for professional digital filmmaking, built around a large format sensor for cinematic versatility FULL STORY >

GFX Challenge offers emerging content creators the opportunity to create meaningful content using state-of-the-art Fujifilm GFX System gear. FULL STORY >

The Fujifilm GFX100RF offers 102MP to play with alongside a 35mm F4 lens – all in a compact body ready for documentary, street and travel photography. FULL STORY >

New flagship model delivers the highest burst-shooting, auto-focus and video performance in the history of the GFX Series. Three new GFX lenses also added. FULL STORY >

GFX50S II large format camera is the least expensive in the GFX line-up, plus offers IBIS. Small and lightweight X-T30 II offers big specs in a small body. New prime lenses make an appearance too. FULL STORY >

Fujifilm is proud to announce the introduction of two new cameras to their mirrorless range - the Fujifilm GFX100S large format and the lightweight Fujifilm X-E4. FULL STORY >

The GFX100 comes equipped with the world's highest 102 million pixels resolution, major improvements in autofocus and in-body image stabilization. FULL STORY >

Instead of going full frame, Fujifilm is pushing the boundaries of mirrorless with a new medium format camera, the GFX 50S. Here are three observations after spending a weekend with the camera. FULL STORY >