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Think WhatsApp is just for memes and group chats? It might just be your most powerful marketing tool
By Industry Contributor 10 June 2025By Louise Krog, Everlytic, Executive Head of Sales & Marketing FULL STORY >
South Africa’s cloud market is booming but complexity threatens to stall progress
By Industry Contributor 6 June 2025In a compelling article by Dean Wolson, General Manager of Infrastructure Solutions Group at Lenovo Africa, the rapid growth of South Africa's cloud computing market is explored, highlighting a remarkable 31%... FULL STORY >
A sustainable future for South African news requires innovation and collaboration between platforms and publishers
By Industry Contributor 2 April 2025By Charles Murito, Regional Director, Government Affairs and Public Policy, Sub-Saharan Africa, Google FULL STORY >
Influencer marketing: What you need to know about trade mark / copyright infringement
By Industry Contributor 22 March 2023By Amani Patel, Senior Associate, Spoor & Fisher FULL STORY >
Black Friday - How to take your campaigns to the next level this year
By Industry Contributor 16 August 2022With Black Friday and Cyber Monday coming up on the retail calendar, there’s a chance for businesses to make the most of consumers’ new digital habits. James Bayhack, Sub-Saharan Africa Director at CM.com explains. FULL STORY >
Google celebrates International SMB Month with an ecommerce summit and digital marketing scholarships
By Staff Writer 15 June 2022Google has announced new initiatives to support small retail businesses in Africa as part of a month-long commemoration of International Micro, Small, and Medium-sized Businesses Day in June. FULL STORY >
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Acer Africa appoints Lesego Nyamane as its new Marketing Lead
By Press Release 22 April 2022Meet The New Marketing Lead for Acer Africa. FULL STORY >
How regulated industries are getting results from digital marketing
By Press Release 22 April 2022Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. FULL STORY >
Partnerships that bring complementary services and technology can enable the growth of super-apps
By Press Release 13 April 2022The report explores the partnerships that have been forged that are propelling the development of super-apps and the technological advances that could shape the next stage of growth. FULL STORY >
The 5 trends that will shape marketing and communication in 2022
By Industry Contributor 23 March 2022By Karyn Strybos, Marketing Manager: Everlytic FULL STORY >
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5 tips to selecting the right provider to power your email marketing campaigns
By Industry Contributor 15 December 2021By JD Engelbrecht, Everlytic FULL STORY >
Three ways CIOs can embed resilience in their business
By Industry Contributor 11 May 2021By Robin Fisher, Senior Area Vice President of Salesforce Emerging Markets FULL STORY >
Industry advice - Four digital marketing tips for the festive season rush
By Industry Contributor 17 December 2020Selina Bieber, Senior Regional Director at GoDaddy offers businesses some quick tips to make the most of the festive season after a challenging year. FULL STORY >
The race against economic inequality within emerging markets – a case for SMEs
By Industry Contributor 15 October 2020Economic growth is the most powerful tool for reducing poverty and improving the quality of life in developing countries. Soromfe Uzomah, Head: Strategic Partnerships, Microsoft 4Afrika, explains. FULL STORY >
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Paxful shares 5 things they have learnt from building a global bitcoin marketplace
By Press Release 24 August 2020Celebrating their fifth year in operation, next-generation peer-to-peer (P2P) bitcoin marketplace, Paxful, are reflecting on key milestones since inception in 2015. FULL STORY >
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