By 28 March 2011 | Categories: news


Online advertising is becoming more and more prominent as well as becoming more accurate, with advertisers today using your own internet search results to track your likes and dislikes. And now this functionality is going to be moving out of the realm of ordinary web browsing and right into your Facebook account.

According to, the social networking giant is currently in the process of testing new real-time advertising technology that will allow the site to serve up advertisements based on what you personally like most.

The ads will be based on a user's status updates, so for example if someone writes about a certain kind of fast food, ads for that store will appear, same thing if you're talking about a certain TV series or band, sport or anything for that matter.

The feature is currently being tested by five of the 500 million Facebook subscribers around the world. “We are currently testing a feature that simply helps surface relevant advertising more quickly,” a Facebook spokesperson said.

It’s unknown at this stage whether the advertising parameters will be based only on status updates, but this is unlikely. A more likely scenario is that it will use information from a user’s profile page to help set up your likes and dislikes, then building on top of this based on status updates and other interactions.

As social networking websites have become some of the most popular destinations on the web, it's unsurprising that advertisers are looking for more ways to reach these sites’ users.


Magazine Online is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say

What new tech or developments are you most anticipating this year?
New smartphone announcements (0 votes)
Technological breakthroughs (1 votes)
Launch of new consoles, or notebooks (0 votes)
Innovative Artificial Intelligence solutions (0 votes)
Biotechnology or medical advancements (3 votes)
Better business applications (0 votes)