After being engaged in court battles over the last year, Nokia and Apple have found yet another front to do battle on, this time it's a contest for the media spotlight.   

 

The rivalry started in October 2009 when Nokia filed a suit against Apple in a U.S. District Court, claiming that Apple infringed on ten of its tech patents with the creation of their popular Apple iPhone. Then Apple tit their tat with a suit of their own against Nokia, stating that the world's largest cellphone maker actually infringed on 13 of its patents. 

 

In yet another retaliatory move, Apple is seeking to block Nokia from selling its phones in the US. It has filed a complaint with the International Trade Commission (ITC) stating concerns including, amongst others, unfair trade practices such as patent, trademark, and copyright infringement from Nokia. This follows a complaint Nokia filed with the ITC to have Apple products blocked in the US, such as the iPhone, iPod and even MacBooks, due to what it calls seven distinct patent violations regarding its user interface, camera, antenna and power management system.

 

The latest chapter in this ongoing drama kicked off when Apple sent out invitations for a media event to be held on 27 January, where they plan to showcase their “latest creation”, sparking immense excitement and speculation that this could be the launch of the much rumoured Apple Tablet. Nokia responded with similar anticipation tactics via the media. It’s holding a media event on Thursday, where they going to “share some big news with you”. We have no idea how this spat will develop, but watching it unfold is sure to be interesting.