PREVIOUS ARTICLENEXT ARTICLE
NEWS
By 5 April 2018 | Categories: News

0

If you live in the States and fancy driving a luxury Bavarian vehicle, BMW's latest announcement may be of interest. The carmaker is set to launch a subscription service in the United States, allowing those who sign up and pay the monthly fees the chance to drive some of their most prized offerings.

There are a few tiers to this system, the basic version costing an estimated $2 000 (R23 800) and granting access to cars like the M2 and X5, as well as vehicles in the 4 Series and 5 Series lineups. Paying a fair bit more at $3 700 (R44 000) will open up the M tier of cars, including the M4 Convertible, M5, M6 and X5 M.

With Porsche recently debuting a similar offering named Passport, it's clear that German carmakers are trying to gain more traction in the US market. Whether or not a subscription service will allow them to do that remains to be seen.

With BMW and Porsche alike well known car brands locally, perhaps a similar initiative could launch on shores. At almost R25k a month though, it will clearly be aimed at the 1%.

USER COMMENTS

Read
Magazine Online
TechSmart.co.za is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say


What emerging technology holds the greatest potential?
Artificial Intelligence (18 votes)
Blockchain (5 votes)
Virtual Reality (3 votes)
High Performance Computing (3 votes)
Machine Learning (2 votes)
Nanotechnology (7 votes)
Computer vision (0 votes)
Edge computing (0 votes)
Autonomous vehicles (2 votes)