Samsung launches its 2016 lineup of SUHD TVs in South AfricaBy Robin-Leigh Chetty 20 May 2016 | Categories: news
Samsung South Africa has launched its new Super Ultra High Definition (SUHD) TV line-up, which combines the company's latest innovations in display technology and a new range of aesthetic elements.
Samsung’s SUHD television series comes equipped with second generation Quantum dot technology, which offers increased efficiency of the Quantum dot materials and an improved colour mapping algorithm, leading to brighter pictures and purer colours, according to the company.
Matthew Thackrah, deputy managing director and head of Consumer Electronics at Samsung Electronics South Africa, believes the material used for the displays can reproduce accurate colours as individual nanoparticles.
"These [nanoparticles] are smaller than one ten-thousandth the diameter of a human hair and deliver the cleanest and most vivid colours yet. Samsung has also applied the ‘HDR 1000’ technology to these devices, which can present content with extremely high picture quality, as it expresses HDR with a peak brightness of 1000 nit - the standard for premium material produced in Hollywood," he notes.
The latest edition of the Tizen operating system does duty on the Smart TV platform, while Thackrah said that a 360-degree design aesthetic allows units to look good from all angles.
Samsung latest SUHD TVs will hit select retailers this morning. Added to this, the company is also running a pre-order promotional campaign to further entice would-be buyers.
The promotion will run from today (20 May) until 26 June 2016, with the first 200 people to pre-order a new 55" model (55KS8500) to also get a Galaxy S7. Furthermore, the first 100 customers to pre-order a new 65" SUHD TV (65KS9500) will receive a Galaxy S7 edge (review).
Samsung has not officially confirmed the pre-order promo pricing for its latest SUHD models as of yet, but we believe the 65" Series 9 model could retail in the region of R64 999, and 65" Series 8 option for roughly R54 999. Those looking at the slightly smaller 55" Series 8 offering, may expect to pay an estimated R32 999.
The launch comes on the back of the news that Samsung has been named the global TV market leader for the 10th consecutive year. It also marks the tenth year of leading the local South African TV market, according to market research organisation, GfK.
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