By 18 January 2018 | Categories: news


If you’ve ever considered eating laundry detergent to get some views on YouTube, you can just stop there. In order to halt the spread of the so-called Tide Pod Challenge, YouTube will be taking down these videos on the platform, thereby putting an end to a rather effective way of clearing out the gene pool.

Tide’s parent company, Procter & Gamble, noted that its detergent pods are made to clean clothes and not as a snack. “They should not be played with, whatever the circumstance, even if meant as a joke,” P&G said. Unfortunately, some people are determined to prove their stupidity by continuing to take the #TidePodChallenge and posting the videos on YouTube.

Talking to Fast Company, YouTube notes that there will be no more laundry detergent munching done on its watch. “YouTube’s Community Guidelines prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies,” a statement read.

This leaves desperate content creators with only the been-there-done-that options of eating a Carolina Reaper or doing the Cinnamon Challenge. We are happy to report that Pastor Rabalao from Limpopo’s #DoomChallenge luckily never got off the ground.



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