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New Instax mini 99 instant camera adds unique analogue abilities for enhanced film photography

By Press Release 18 March 2024

Colour Effect Control and Brightness Control dials, plus Bulb Mode and Double Exposure Mode make for exceptional creative control on Instax’s high-end analogue model. FULL STORY >

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Fujifilm launches the X100VI with improvements in key areas, including IBIS

By Press Release 22 February 2024

New model equipped with latest 40.2-megapixel sensor and processor, plus the first in-body image stabilization function in the series. FULL STORY >

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Fujifilm and Instax Holiday Gift Guide

By Press Release 14 December 2023

With the holiday upon us and the festivities right around the corner, now is the time to give the gift of lasting memories. Fujifilm and Instax have the perfect line-up, ranging from gifts for those looking for quirky happy-snaps through to the serious... FULL STORY >

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Fujifilm Instax Pal camera makes small moments feel big

By Press Release 27 September 2023

Palm-sized camera takes photos in the moment, to be shared through smartphone app or printed directly via Instax Link printers. FULL STORY >

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Fujifilm GFX100 II opens new genres for large format photography

By Press Release 18 September 2023

New flagship model delivers the highest burst-shooting, auto-focus and video performance in the history of the GFX Series. Three new GFX lenses also added. FULL STORY >

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New Fujifilm X-S20 makes life easy for vloggers, travellers

By Press Release 29 May 2023

X-S20 brings latest auto-focus tech, Vlog mode and larger battery to compact body. Also, ultra-wide lens coming to SA, with new Fujifilm XApp app available for enhanced wireless image transfer. FULL STORY >

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Fujifilm opens new head office in South Africa

By Press Release 1 March 2023

Head office, located at 18 Holt Street, Sandton, marks new chapter in Fujifilm’s presence in South Africa. It houses the Fujifilm Technology Centre Africa to showcase latest healthcare, large format printing and camera products. FULL STORY >

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New Fujifilm X-T5 offers major features in smaller body

By Press Release 6 December 2022

Flagship from Fujifilm features a 40.2MP sensor, Pixel Shift, 6.2K video recording and shutter speed as fast as 1/180000 sec to put photography first. Versatile 30mm Macro lens also coming. FULL STORY >

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New Fujifilm TG-BT1 tripod grip set to arrive in SA during January 2023

By Press Release 6 December 2022

X Series grip accessory enhances shooting mobility plus adds tripod functionality. FULL STORY >

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New Fujifilm X-H2 mirrorless camera now available in South Africa

By Press Release 30 September 2022

With a new 40.2MP sensor which can capture high-definition 8K/30P video, the Fujifilm X-H2 boasts the highest image quality in the history of the X Series. FULL STORY >

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Instax mini Link 2 portable smartphone printer heading to South Africa

By Press Release 12 July 2022

The Link 2 includes InstaxAIR augmented reality effect, allowing users to ‘draw’ images on their prints using the app. FULL STORY >

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Father's Day with Fujifilm, a few last-minute gift ideas

By Press Release 17 June 2022

With Father’s Day fast approaching, the last-minute scramble for the perfect gift is sure to take place this weekend. To make things a bit easier, here are a few Father’s Day gift ideas courtesy of Fujifilm. FULL STORY >

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Fujifilm announces flagship X-H2S alongside two versatile new lenses

By Press Release 1 June 2022

New camera boasts the highest performance in X Series range with massive increase in AF and videography capabilities. New XF150-600mm zoom lens perfect for wildlife and sport, with versatile XF18-120mmF4 also coming. FULL STORY >

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Fujifilm turns first sod of new head office development in Sandton

By Press Release 15 March 2022

Head office to be completed in December 2022 and will incorporate the Fujifilm Technology Centre Africa. FULL STORY >

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Fujifilm launches flagship Instax Mini Evo camera for photographers who want to do more

By Press Release 14 January 2022

The Mini Evo is a premium Instax camera, complete with shooting effects, better print quality, F2.0 lens, print lever and smartphone printing capabilities. Now photographers can “Show how you see the... FULL STORY >

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