With a default vertical format, 2-in-1 imagery and a number of film camera features, the compact X half is a truly unique camera. FULL STORY >

The Fujifilm GFX100RF offers 102MP to play with alongside a 35mm F4 lens – all in a compact body ready for documentary, street and travel photography. FULL STORY >

Fujifilm X-M5 the perfect hybrid camera, ideal for vloggers and social media content creators. Stellar XF500mmF5.6 prime lens and flagship XF16-55mmF2.8 II key to new lens lineup. FULL STORY >

Featuring open categories for Solo Men, Solo Women and Crews, the Olympic gold medallist and breaking legend, Phil Wizard, is also set to perform at V&A Waterfront. FULL STORY >

Colour Effect Control and Brightness Control dials, plus Bulb Mode and Double Exposure Mode make for exceptional creative control on Instax’s high-end analogue model. FULL STORY >

New model equipped with latest 40.2-megapixel sensor and processor, plus the first in-body image stabilization function in the series. FULL STORY >

With the holiday upon us and the festivities right around the corner, now is the time to give the gift of lasting memories. Fujifilm and Instax have the perfect line-up, ranging from gifts for those looking for quirky happy-snaps through to the serious... FULL STORY >

Palm-sized camera takes photos in the moment, to be shared through smartphone app or printed directly via Instax Link printers. FULL STORY >

New flagship model delivers the highest burst-shooting, auto-focus and video performance in the history of the GFX Series. Three new GFX lenses also added. FULL STORY >

X-S20 brings latest auto-focus tech, Vlog mode and larger battery to compact body. Also, ultra-wide lens coming to SA, with new Fujifilm XApp app available for enhanced wireless image transfer. FULL STORY >

Head office, located at 18 Holt Street, Sandton, marks new chapter in Fujifilm’s presence in South Africa. It houses the Fujifilm Technology Centre Africa to showcase latest healthcare, large format printing and camera products. FULL STORY >

Flagship from Fujifilm features a 40.2MP sensor, Pixel Shift, 6.2K video recording and shutter speed as fast as 1/180000 sec to put photography first. Versatile 30mm Macro lens also coming. FULL STORY >

X Series grip accessory enhances shooting mobility plus adds tripod functionality. FULL STORY >

With a new 40.2MP sensor which can capture high-definition 8K/30P video, the Fujifilm X-H2 boasts the highest image quality in the history of the X Series. FULL STORY >

The Link 2 includes InstaxAIR augmented reality effect, allowing users to ‘draw’ images on their prints using the app. FULL STORY >