High-end features alongside Advance Hybrid Viewfinder and Memory LCD make the X-Pro3 ideal for photographers that want a cutting-edge shooting experience. FULL STORY >

FUJIFILM South Africa is pleased to announce the launch of the INSTAX Mini Link, the latest in its line-up of instant printing devices. FULL STORY >

The X-A7 is the ideal camera for content creators of all skill levels and disciplines. FULL STORY >

The instax mini LiPlay hybrid camera can connect to smartphones to print photos, while also introducing a unique voice-note feature. FULL STORY >

The GFX100 comes equipped with the world's highest 102 million pixels resolution, major improvements in autofocus and in-body image stabilization. FULL STORY >

FUJIFILM South Africa has successfully completed the overhaul of its Innovation Centre Africa, located in Roodepoort, Johannesburg. FULL STORY >

FUJIFILM asks all South Africans to submit their best photo and have it printed for free. FULL STORY >

FUJIFILM launches new INSTAX SQUARE SQ20 hybrid instant camera in South Africa. FULL STORY >

Small but highly capable, the X-T30 combines a new sensor and processing engine with an Auto Mode Selector and focus point lever to help both the amateur and professional alike. FULL STORY >

Complete upgrade with the all-new back-illuminated 26MP X-Trans CMOS 4 sensor and X-Processor 4 image processing engine. Major improvements to video quality. FULL STORY >

With the new rental programme, Fujifilm South Africa makes it easier than ever before to get behind one of their mirrorless cameras. FULL STORY >

Fujifilm Corporation is delighted to announce the launch of the Fujifilm X-T100, the entry-level addition to the company’s highly successful X Series range of mirrorless digital cameras. FULL STORY >

The new Instax Square SQ6 is the company's first square format analog Instax camera. FULL STORY >

In a first for the continent, Fujifilm South Africa has opened its new Innovation Centre Africa to customers. FULL STORY >

Fujifilm's latest offering for professionals, we recently took the X-H1 for a spin to see just how well its focus tracking performs. FULL STORY >