GFX50S II large format camera is the least expensive in the GFX line-up, plus offers IBIS. Small and lightweight X-T30 II offers big specs in a small body. New prime lenses make an appearance too. FULL STORY >

With Father’s Day fast approaching, the scramble for that perfect gift is inevitable. How about this year treating your dad to something truly special - the gift of memories? With Fujifilm’s range of Instax instant cameras and printers, and the... FULL STORY >

Retro look-and-feel Mini 40 offers the latest functionality, including Automatic Exposure and Selfie Mode. FULL STORY >

With Valentine’s Day around the corner, Fujifilm Instax believes that this day of love should be about creating memories together. And what better way to ensure memories are shared than having an Instax instant camera present on the day, or perhaps as a... FULL STORY >

Fujifilm is proud to announce the introduction of two new cameras to their mirrorless range - the Fujifilm GFX100S large format and the lightweight Fujifilm X-E4. FULL STORY >

Up to 6.0-stops of image stabilization from an IBIS packed into a compact and lightweight body, the X-S10 is a high-end performance model with user-friendly controls and grip. FULL STORY >

Looking for improved SQUARE prints? The new features on the instax SQUARE SQ1 do the hard work for you. FULL STORY >

Improved exposure and better selfies make the mini 11 an important upgrade for budding instant photographers. FULL STORY >

High-end features alongside Advance Hybrid Viewfinder and Memory LCD make the X-Pro3 ideal for photographers that want a cutting-edge shooting experience. FULL STORY >

FUJIFILM South Africa is pleased to announce the launch of the INSTAX Mini Link, the latest in its line-up of instant printing devices. FULL STORY >

The X-A7 is the ideal camera for content creators of all skill levels and disciplines. FULL STORY >

The instax mini LiPlay hybrid camera can connect to smartphones to print photos, while also introducing a unique voice-note feature. FULL STORY >

The GFX100 comes equipped with the world's highest 102 million pixels resolution, major improvements in autofocus and in-body image stabilization. FULL STORY >

FUJIFILM South Africa has successfully completed the overhaul of its Innovation Centre Africa, located in Roodepoort, Johannesburg. FULL STORY >

FUJIFILM asks all South Africans to submit their best photo and have it printed for free. FULL STORY >