The new Instax Square SQ6 is the company's first square format analog Instax camera. FULL STORY >

In a first for the continent, Fujifilm South Africa has opened its new Innovation Centre Africa to customers. FULL STORY >

Fujifilm's latest offering for professionals, we recently took the X-H1 for a spin to see just how well its focus tracking performs. FULL STORY >

Combining a robust, durable body with superior image quality and easy operation, the FUJIFILM X-H1 is the first camera in the series to include 5-axis 5.5 stops in-body image stabilization... FULL STORY >

FUJIFILM Corporation has announced that it will release, on September 28th 2017, the FUJIFILM X-E3 (hereinafter “X-E3”), the latest addition to the X Series of premium mirrorless digital cameras. FULL STORY >

Instead of going full frame, Fujifilm is pushing the boundaries of mirrorless with a new medium format camera, the GFX 50S. Here are three observations after spending a weekend with the camera. FULL STORY >

TechSmart caught up with Fujifilm X-Photographer, Pierre van der Walt at a recent launch event for the flagship X-T2. Van der Walt has been fortunate enough to have shot with the camera for the past few months and talks about... FULL STORY >

After receiving the latest Fujifilm X-T2 already in May this year, Fujifilm X-Photographer, Peter Delaney has had ample opportunity to test out this new flagship, also taking it to Etosha in Namibia to shoot wildlife. We chatted to him at the... FULL STORY >

It seems that for the most part, the rumours about the new Fujifilm X-T2 were true. Announced today and to be released in September, the mirrorless X-T2 comes with improved focussing capabilities, more megapixels, and 4K video recording. FULL STORY >

Fujifilm reveals the X-T10 mirrorless camera, a more affordable but lower-specced version of its flagship X-T1. FULL STORY >

The X30 is by far the best iteration of this line of Fujifilm's compacts. It is one of those cameras that we just gelled with, feeling as if all we are able to do is to concentrate on shooting while the X30 does the rest. FULL STORY >

For all the photography geeks and pixel peepers out there, this year’s Photokina in Cologne was a bumper one. While some announcements were expected, others came from left field. Here are the hottest cameras to fuel your Gear Acquisition Syndrome. FULL STORY >

Hot stuff doesn\'t begin to describe the impressive X-T1 from Fujifilm, one of the best mirrorless cameras currently available. FULL STORY >

As big fans of Fujifilm’s X-E1 mirrorless, we wondered how well the cheaper X-A1 would fare. FULL STORY >

Sony goes full-frame mirrorless, Nikon D610 jumps ahead, Leica M for (RED) goes to auction, and a flagship for Pentax with the K-3. FULL STORY >