Nielsen releases latest US mobile phone market research
Publish date: 13 July 2012 by Hanleigh DanielsDuring Q2 2012, smartphone penetration continued to grow in the US, with 54.9% of US mobile subscribers owning a smartphone as of June 2012. This is according to the latest research from market research firm Nielsen, which found that two out of three Americans who acquired a new mobile phone in the last three months, opted for a smartphone instead of a feature phone.
Like comScore, Nielsen found that Google’s Android continues to dominate the smartphone operating system (OS) landscape Stateside, with a majority of smartphone owners (51.8%) using an Android-powered handset.
Over a third (34.3%) of smartphone owners use Apple’s iPhone, while owners of RIM’s (Research In Motion’s) BlackBerry smartphones represents another 8.1% of the smartphone market.
Nielsen stated that amongst smartphone owners overall,
Apple had the highest manufacturer share of smartphone handsets. However, Android OEMs (original equipment manufacturers), such as
Samsung and
HTC, are gaining on the Cupertino-based tech outfit.
When looking at recent acquirers who obtained their mobile devices during June 2012, the majority (54%) said that they chose an
Android-operating handset, while only 36% purchased an
iPhone.
In other smartphone related news, Twitter
recently released new versions of Twitter for iPhone (4.3) and Twitter for Android (3.3), which are available for smartphone users to download from the App Store and Google’s Play Store respectively.
